How Corporate Headshots Can Help You Get Ahead In The Business World
April 10, 2014
It is undeniable that we live in an age where image is more important than ever. The world of social media, particularly online business networking sites, means that people are more able to judge someone’s image than at any other time throughout history. It is standard practice for a HR department to search online for a prospective employee. Many people do not take care to manage their online image and project inappropriate or unappealing versions of themselves. One of the best ways to get around this problem is to invest in professional corporate headshots.
Professional photographers are able to present a person in their best light possible. This makes a huge advantage when applying to positions within the corporate world. The photographic image captured by a professional is taken with a degree of care, precision and knowledge that amateur photographers simply are not capable of. Many people feel that they are totally capable of managing their own image due to the proliferation of smart phones with high definition cameras. This is far from the case. Any hirer can tell instantly whether a person has invested time in a professional photograph or simply taken the easy option of attempting it on their own.
Some people are hesitant to invest in a professional photographer to take their corporate headshot. They feel that it is a waste of time and money. This is far from the case. A good way to think of a professionally captured corporate photograph is the equivalent of wearing a nice suit to a job interview. It is natural to make judgements based on first impressions and a business headshot from a professional service is a great way to ensure this impression is favourable. After all, there is never a second chance to make a first impression.
Hiring a professional photographer to take business headshots is also a great decision on an organizational level. Any company operating in the modern world is well aware of the need to present the most professional and polished image possible. Both customers and other business clients are likely to check out the website of an organization they are unfamiliar with. Having a set of corporate photographs projects a great image and shows that the company is serious about its reputation.
High quality business photography also has an important role to play in a company’s internal intranet. This is particularly relevant to larger organizations. Institutions such as universities, hospitals and other large companies often rely on internal information networks to facilitate communication between staff members. Orientation programs often feature a mandatory familiarization process and having high quality photographic images of managers and other senior staff will make it easier for inductees to become acclimatised to a new organizational culture.
When taking a corporate headshot it is important to keep in mind whether it is appropriate for a particular industry or company. Considerations in this area may include ensuring the dress code is culturally appropriate and whether the background colors are indicative of a firm’s branding. Any professional photographer will be able to advice on such matters.